About Us

Who We Are

Startup-pal is an all-in-one business management platform designed for startups, freelancers, solo professionals, and teams. We provide a simple, affordable, and powerful way to manage day-to-day operations — from clients and projects to HR, finances, and team collaboration.

We’re a Pakistan-based tech startup, created by founders who understand the everyday challenges of running a lean business in an emerging market.

Our Mission

To simplify and digitize business operations for every freelancer, business, and startup — starting in Pakistan, and expanding across the Gulf region.

We believe powerful business tools shouldn’t be complex or expensive.

What We Offer

With Startup-pal, you can:

• Manage clients and projects from start to finish
• Track work hours and team timesheets
• Generate and send professional invoices
• Record incomes, expenses, and salaries
• Automate HR tasks like leave tracking, policies, and allowances
• Post jobs and manage applicants
• Get a complete financial overview through reporting tools

All this from one easy-to-use dashboard.

Who We Serve

• 🧑‍💻 Freelancers looking to simplify their workflow
• 🚀 Startups managing clients, projects, and remote teams
• 🏢 Companies running HR, finance, and operations in-house
• 🌍 Businesses across Pakistan (and soon Saudi Arabia & the Gulf)

Our Values

• Simplicity — We keep things clean, intuitive, and user-first.
• Affordability — We believe good tools should be accessible to everyone.
• Community — We’re here to support the local business ecosystem.
• Transparency — Clear pricing, no hidden fees, and honest communication.

The Road Ahead

Startup-pal is already powering real-world businesses — including our own. As we continue to grow, we’re committed to improving our platform, expanding regionally, and supporting a thriving network of local entrepreneurs.

Whether you’re managing a team of 1 or 20 — Startup-pal gives you the tools you need to stay focused, organized, and in control.