Our Story

Built by founders, for founders — with love from Pakistan.

In 2021, fresh out of university and eager to build something meaningful, we started our journey as freelance developers. Like many others, we quickly transitioned into a service-based startup — working with clients from around the world, managing outsourced teams, and juggling multiple projects.

But as our work grew, so did the chaos.

We found ourselves constantly switching between tools — Google Sheets for payments, separate software for invoicing, scattered docs for client and project details, and notes apps for team tasks. It was exhausting, inefficient, and hard to scale.

We searched for an all-in-one solution that could manage operations smoothly. But everything out there was either too complex, too expensive, or not built for businesses like ours. That’s when we decided: If we can’t find it, we’ll build it.

✨ Enter Startup-pal — our answer to the chaos.

What started as a simple internal tool to manage our own business has now evolved into a complete operations platform for freelancers, startups, small teams, and growing companies — especially those in Pakistan and emerging regions.

We’ve built Startup-pal with love, keeping simplicity, affordability, and real needs at its core. It brings together:

  • Client & project management
  • Timesheets & invoicing
  • Payroll & employee records
  • Leave tracking, HR policies, and more

All in one place. Clean. Organized. Localized.

💡 Why Pakistan?

We saw too many small businesses, freelancers, and agencies still stuck using Excel sheets, WhatsApp messages, and pen-and-paper records to manage their companies. We wanted to change that — not just for ourselves, but for thousands of others who deserve better.

Startup-pal isn’t about chasing unicorn status.

It’s about giving back to the community that raised us, and offering a reliable, affordable digital backbone to power the next generation of businesses.

🚀 The road ahead

We’ve been using Startup-pal in our own startup for months, and now we’re ready to open it to the world. With a 14-day free trial, affordable plans, and a growing set of features — we’re here to support your hustle.

Whether you’re a solo freelancer, a 10-person team, or an ambitious founder — Startup-pal is built for you.

Let’s simplify your operations, so you can focus on what matters: growing your business.